“A complete Marketing / Sales based training program for a DO-IT-YOURSELF in-house implementation of the new Retail trends actually used in modern trade and distribution industries. This workshop tackles 3 main key topics: Key Account Management, Trade Marketing & Category Management.
It aims at showing attendees the strategic as well as technical aspects of the Category Management process used by Modern Trade Sales Managers and Key Account Executives.
Since implementing Trade Marketing and Catman aims at building partners
hip with Retailers, this workshop shows attendees technical, operational, communication / negotiation and commercial tools used by both, “Buyers” (Retail outlets) and “Sellers” (Suppliers). “