CRM – customer relationship management
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INSTRUCTOR:
Elie Dibeh -
CATEGORIES:
Marketing,
About this course
Customer Relationship Management: Is a Marketing approach to managing a company’s interaction with current and potential future customers. The ultimate objective is to increase our sales through focusing on profiling, segmentation, customer satisfaction & customer retention.
CRM is an efficient tool that increase our sales through:
- Increasing number of customers
- Increase their frequency of visits
- Increasing their shopping basket
CRM consists mainly of:
- Gathering data about customers’ profiles, history and preferences
- Analyzing the data
- And then prepare an appropriate action plan for appropriate targeting
Related Courses
Brand Management
Brand equity is critical to ensure competitive advantage Marketing / Elie Dibeh
CASH VAN & IMPULSE MANAGEMENT
Objectives: “A product is good as long as it sells!”
CUSTOMER CENTRIC VISIT
These days attracting new clients is not easy, latest studies revealed that “keeping & preserving” our actual clients is much more important and even twice more economical to our company than acquiring new ones.
Elie Dibeh
- Owner of « Level UP » Business Training & Consulting – Lebanon.
- Senior Consultant for Phoenix Training & Development, London.
- PWC Middle East, Adjunct Lecturer.