Brand Management

Brand Management


    Elie Dibeh

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About this course

Customer Relationship Management: Is a Marketing approach to managing a company’s interaction with current and potential future customers. The ultimate objective is to increase our sales through focusing on profiling, segmentation, customer satisfaction & customer retention.

CRM is an efficient tool that increase our sales through:

  1. 1- Increasing number of customers
  2. Increase their frequency of visits
  3. Increasing their shopping basket

CRM consists mainly of:

  • Gathering data about customers’ profiles, history and preferences
  • Analyzing the data
  • And then prepare an appropriate action plan for appropriate targeting
Elie Dibeh

Elie Dibeh

  • Owner of « Level UP » Business Training & Consulting – Lebanon.
  • Senior Consultant for Phoenix Training & Development, London.
  • PWC Middle East, Adjunct Lecturer.