Objectives: This workshop aims at showing attendees the strategic as well as technical aspects of the Category Management process used by both, Retail as well as Distribution fields. Sale Managers, Brand Managers, Marketing Managers and Sales Reps shall benefit by this topic aimed at increasing sales volume, value and profitability within a set allocated space.
Since implementing Catman aim at building partnership with Retailers, this workshop shows attendees technical, operational, communication / negotiation and commercial tools used to enhance the ACGM (average Category Gross Margin)
Benefits: Help organizations meet their competitors’ requirements by improving their quality of sourcing and marketing-management systems through a successful implementation of our merchandizing program. The aim of the workshop is to make sure SOS = SOM = SOV (share of shelf, share of market & share of voice)
Related Courses
CRM – customer relationship management
Is a Marketing approach to managing a company's interaction Marketing / Elie Dibeh
Brand Management
Brand equity is critical to ensure competitive advantage Marketing / Elie Dibeh
CASH VAN & IMPULSE MANAGEMENT
Objectives: “A product is good as long as it sells!”
Elie Dibeh
- Owner of « Level UP » Business Training & Consulting – Lebanon.
- Senior Consultant for Phoenix Training & Development, London.
- PWC Middle East, Adjunct Lecturer.