“Merchandising is becoming an important, if not the most important, application tool used in the Modern & Traditional Trade allowing, both, Retail & Distribution companies implement their commercial strategies via visual display applications on the “ground”.Most of FCG, home appliances and even pharmaceutical companies started to discover the importance of such topic especially for their consumer products.

This workshop aims at helping attendees understand the nature of merchandising as well as learn the latest applications methods used in Category Management to execute physical presentation of products that stimulate consumers spend more and simultaneously increase profits of both, Retailers and Distributors.”