“This “must-take” seminar is a complete Psycho-Commercial based and applied training program of “Negotiation skills & gimmicks” actually used in modern and traditional trade dealing with Sales, Retail and Distribution industries.

It aims at helping attendees understand their personalities and those of their interlocutors and accordingly build chemistry to plan, prepare and conduct successful face-to-face commercial negotiations that yield to signing win / win commercial agreements / understandings.

It shows all necessary Sales, Marketing, Operational, Technical, Tactical and Psychological tools actually used by Negotiators to enhance and strengthen their bargaining power, whether being a Buyer or a Seller.