Key Account and Category Management£180
About this course
“A complete Marketing / Sales based training program for a DO-IT-YOURSELF in-house implementation of the new Retail trends actually used in modern trade and distribution industries. This workshop tackles 3 main key topics: Key Account Management, Trade Marketing & Category Management.
It aims at showing attendees the strategic as well as technical aspects of the Category Management process used by Modern Trade Sales Managers and Key Account Executives.
Since implementing Trade Marketing and Catman aims at building partners
hip with Retailers, this workshop shows attendees technical, operational, communication / negotiation and commercial tools used by both, “Buyers” (Retail outlets) and “Sellers” (Suppliers). “
Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.