About this course
Objectives: This workshop aims at showing attendees the strategic as well as technical aspects of the Category Management process used by both, Retail as well as Distribution fields. Sale Managers, Brand Managers, Marketing Managers and Sales Reps shall benefit by this topic aimed at increasing sales volume, value and profitability within a set allocated space.
Since implementing Catman aim at building partnership with Retailers, this workshop shows attendees technical, operational, communication / negotiation and commercial tools used to enhance the ACGM (average Category Gross Margin)
Benefits: Help organizations meet their competitors’ requirements by improving their quality of sourcing and marketing-management systems through a successful implementation of our merchandizing program. The aim of the workshop is to make sure SOS = SOM = SOV (share of shelf, share of market & share of voice)
Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.