In today’s highly competitive marketplace, brand equity is critical to ensure competitive advantage, growth and profitability in companies large and small. Thus, the primary objective of this training is learning how to develop, maintain and grow your product’s brand equity.

Other objectives are:

• Understanding of the important issues in planning and evaluating product and brand strategies.
• Be able to work with the appropriate theories, models and other tools to ensure better branding decisions, and to make these concepts relevant for any type of organization.
• To provide “real world” experience and understanding of product and branding strategies.
• Understand and practice demand planning and setting forecast in conjunction with Marketing plans activities
• Link Marketing to Sales