““A product / service is good as long as it sells!”
Effective selling is no longer transaction-based but rather “relationship-based. The selling skills we learned in the past remain important and fundamental to success, but what distinguishes high performers from medium performers is the way we involve the customers throughout the selling process, from opening sales calls, identifying customers needs and hot buttons needs , creating and presenting options, to handling objections and closing the sales.
The skills involved cannot be underestimated. Customers buy from the company through you; how you relate, communicate, present yourself, your professionalism, commitment and passion all count! Remember, customers always have options. The selling process has to be persuasive. We will learn this concept known under “PSF”: persuasive selling format.”