“A complete Marketing applied training program for an in-house implementation of Marketing tools and strategies actually used in modern trade, service, retail and distribution industries. It aims at showing attendees how to plan a product (or service), price it, promote it and then distribute on the marketplace.

It shows all necessary theoretical, technical, tactical and psychological tools actually used to enhance and strengthen the understanding and application of Marketing and enhances the ability of attendees write appropriate Marketing plans from their sections and / or departments they are responsible of. “